Media consumption: Smartphone usage may indicate apps, social media, and other digital media may be effectiveįor this Folgers example, we’ll use this piece to pick apart the primary target market characteristics:.Buying triggers/researching patterns/purchasing behaviors: Treat yourself while commuting on-the-go.Career/profession/role: White-collar (may be important for remote working applications in stores).Hobbies/interests: Tech and socially conscious.Lifestyle/social status: White-collar professionals.Income: ~$90,000 with the ability to throw down $10 per visit.Location/geographics: Busy urban and suburban on-the-go individuals who stop in Starbucks-owned stores.Gender/sex: Not super applicable-Starbucks has been actively building a culture where everyone is welcome.Age/maturity: 22 to 60 tech-savvy and educated.
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